It’s a signpost for the future of social media, search, and how brands craft content in an evolving digital landscape. The impact it will have is yet to be seen, but the potential is clear. Almost half of all searches online now have local intent, which makes local SEO even more crucial to master.
They are crypto SEO agency text-based, which means they have smaller file sizes, which can boost loading times significantly and improve the performance of websites. It is worth mentioning that SVGs are inherently scalable, meaning they can be zoomed in or out without losing any detail. This feature is particularly beneficial for users with visual impairments who might need to increase the size of the images on a webpage. The high-quality, sharp images ensure that even larger sizes remain clear and readable. Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world. If you’re a business owner wondering “SEO vs Ads, which is best for me?
Writing blogs, whether short-form or long-form, is a brilliant content type to use and add to your website as you can write about anything relating to your business. For example, if someone searches how to draw something, then they would expect either a video, or a detailed article with lots and lots of images and guidance on. On the whole though, most SMEs should do very well if their SEO campaign is well organised and managed by the right people. ➡ All the while our SEO experts will continue to measure how your SEO campaign is performing, to see where it can be improved upon. This is another relatively uncommon pricing structure, in which an SEO company might charge a flat fee to get so many conversions and / or leads to your website in a month.
Entry is at the discretion of the centre, in accordance with the Equality Act 2010 and Northern Ireland equality law. However, learners should be aged 16 or above to undertake this qualification. We’ll align with your values, platforms and strategies – become a true extension of your business.
And there are a wide range of courses and certifications available, but the qualify and value will vary widely. Do your research before paying for any courses, or look for those offered by recognised bodies (e.g. the Google Data Analytics Certificate, for example). If you’re starting from scratch, the key areas are to gain knowledge, prove your skills, and find your first clients. Many Search Engine Optimisation (SEO) specialists are able to expand their freelance career enough to build agency businesses. And some have gone from working at their kitchen table to an exit worth millions of pounds. But even if you don’t reach those heights, SEO can provide a good income from fulfilling work as you solve problems and help other businesses overcome issues.
Find out how we worked with HM Maintenance, launching targeted ad campaigns on Google and Bing to capture high-intent searches for their services across Scotland. Find out how we worked with Cramlington Family Funerals, enhancing their existing marketing efforts and introducing new, highly targeted ad campaigns to boost visibility and drive leads. Find out how we worked with Llanharan Concrete to boost their online presence and generate leads, implementing Google & Bing ads – targeting ready-to-buy customers within a 25-mile radius. With more leads than ever, it’s proof of how powerful the right marketing strategy can be. Additionally, when creating content, make sure your pages are structured with the consumer in mind.
It also seems like a possible endgame for OpenAI, meaning they would become the champions of search, and the whole question of AI vs SEO would be irrelevant. My only reason for opposing this view is OpenAI’s relationship with Microsoft and the impact this would have on Bing and that side of the business. However, I made a prediction that AGI will happen and this will solve the real-time dilemma. Not only could this mean that an AGI ChatGPT replaces Google with its ability to crawl the web, index data, and update its knowledge base continuously, but it would also mean the real death of SEO. With generative AI, it’s now also going to be important to optimise the content of image, video and audio media to ensure discoverability. If so, this would potentially address the limitations of current LLMs like ChatGPT when it comes to real-time data.
Also worth a mention is Google’s Magi project, which is their long-term plan to integrate AI into search, a project which is still unfolding. A simple Google search will also show around 90,000 to 100,000 results indexed for the terms “SEO is dead” and “Death of SEO”, with around 3,500 of these within the past year alone. At Search4Local, we believe that smaller companies deserve to be noticed online with affordable and effective SEO packages. We’re a Bristol-based PR agency with regional, national and international reach. As we navigate this new landscape, the digital PR professionals who adapt the quickest will be best placed to shape their clients’ narratives in the age of AI.
SEO (Search Engine Optimisation) helps your business get found online by ranking higher on Google, Bing, and other search engines. Whether someone hears about you on the radio, sees a flyer, or gets a referral, their next step is usually searching for your website. Running a business is demanding enough without having to worry about your Google rankings. If you’re frustrated by competitors outranking you, struggling to attract website visitors, or unsure where to start with search engine optimisation (SEO), we’re here to help. By focussing part of your attention on local SEO, you can capitalise on regional searches and capture local consumers. A local web presence also helps you to rise up the search engine results rankings for location-specific search terms.
A featured snippet is a short section of text that appears at the top of Google’s results page. The idea is that the featured snippet attempts to answer a user’s question, so they don’t have to trawl through web pages for a solution. For more than two decades, we've been dedicated to successfully delivering, supporting and growing significant digital projects for high-profile organisations throughout the UK, Ireland and North America.
In some ways, this isn’t so different from a search engine, but instead of getting 10 blue links, we usually see a single response or multiple options that directly address the user’s input (prompt). In the example above, I actually got three results and then a map appeared as well. If we’re not happy with the first 10 results, we move on to the next page. The reality is that SEO is not dead, but it will continue to evolve like it always has done. Whatever name it goes by (SEO, AO, AIO, or AISEO), understanding people, data, algorithms, and platforms will continue to be an important skill and a fundamental ingredient to search. Putting people first is obviously the right approach, but that also means understanding a complex array of factors, including user behaviour, market sentiment, and competitive positioning.
The first thing you’ll want to monitor as part of your SEO performance is which position your website appears as in the SERPs (Search Engine Result Pages) for relevant search queries. Internal links are essential as they allow users to navigate your website easily. You can also claim your business on Google Maps, allowing your website to show in results when someone searches on a map using terms such as ‘hairdressers near me’.
By incorporating GEO into your strategy, you’re not just optimising for search engines; you’re optimising for the future of information retrieval. We support brands across the globe with professional services including search engine optimisation, pay per click, social media & paid socials, digital PR & UXO/CRO. SEO is more than just a tool to increase website traffic—it’s a comprehensive strategy that enhances visibility, builds trust, and drives long-term business growth. By prioritising SEO, you’re ensuring that your website serves as an effective and reliable resource for your audience, setting your business up for success in the digital landscape. Without SEO, your website risks being overshadowed by competitors who invest in their online presence.
SEO stands for search engine optimisation, which is the process of adapting and altering your website to make it more findable on search engines such as Google. Online networking is incredibly useful, and there are various lists of SEO professionals to follow on social media, or chats to take part in. Building good relationships is key, as this may help you get access to more selective and private groups. Don’t spam or annoy people, but wait for the right opportunity to ask a relevant question or offer something genuinely helpful.
You should also be interested or passionate enough to develop a good working knowledge of SEO and general digital marketing. You may often be required to work alongside specialists in content, social media or paid advertising, so it’s very useful to understand how each discipline can help each other. Our team has a solid knowledge of all three pillars of SEO (technical, content and off-site), as well as local SEO. Through working collaboratively with our clients, we deliver optimal results with a strong ROI. We’re passionate about organic search, constantly testing, tracking and staying ahead of industry trends and algorithm changes to unlock the future potential of organic search.
We have the ability to ask follow-up questions, see shopping results based on the results of previous dialogues, and have media presented in a variety of different formats. As impressive as the answers are from LLMs like ChatGPT, they are not based on up-to-date knowledge. For a slightly more detailed version, ChatGPT is essentially trained using massive amounts of text data and is taught to anticipate subsequent word sequences in a given situation. The text generation is driven by the patterns they’ve picked up while being trained, rather than scouring the internet or indexing web pages. These hallucinations can seem so convincing that many users simply believe them to be true.
Helping you take action and champion a digital world that is inclusive for all. Written transcripts of audio and video-based content are very important when it comes to improving web accessibility. Webmasters should consider how clear and legible text is to read for all users. This includes a number of different factors such as font type, font size and font colours. Additionally, the average reading age of the text should be around nine years old, this makes information available to individuals with learning or reading disabilities. Screen reader accessibility and assistive technology software will allow users with visual impairments to navigate the page easily.
At MRS, our dedicated experts pride themselves on delivering quality and effective work to each and every client. But don’t just take our word for it, see what industry judges had to say about our award-winning SEO campaigns. Not all businesses are national, if you sell globally, then international SEO is for you.
The team at Screaming Frog has been part of my extended marketing team, both at moo.com and now DogBuddy. They’re my go-to SEO agency - helping me achieve remarkable results from organic search in two very different industry sectors. It can take up to two years to rank for a tough keyword, so you’ll simply need to remain patient and persistent.
If your content can now rank in SERPs, Instagram becomes more than just a scroll-based platform, it becomes a genuine driver of organic reach. Steve and his team offer a passionate and focussed approach to marketing your business. I have no doubt they will improve your website presence and add value to your business when you engage with their services. Iconic Digital has developed our website and been our digital marketing partner for over 3 years. We’ve had amazing growth in our Google rankings through their SEO campaign.
Ultimately, both are about increasing content visibility and to achieve this, high-quality content is absolutely essential. As AI-powered search becomes more and more prevalent, businesses need to adapt their strategies to stay ahead of the game. Reputable, Sustainable & Ethical SEO Services that are geared towards driving website & brand organic growth. We offer out of the box, unconventional SEO that’s geared to results, not empty promises. While SEO still deserves a place in your marketing strategy, it should no longer be the cornerstone of your entire approach.
This post takes a simple look at how search engines work and takes you through some easy ways to improve the discoverability of your journal with SEO. How do you make sure the right people, find the right articles at the right time? Once we understand your business, what you want to achieve and how competitive your industry is we can then determine the level of investment required to ensure you meet your goals. We undertake SEO work on your website so it appears higher on Google for search terms your potential customers are performing. Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
At the time of writing this article originally on 26th October 2023, ChatGPT’s knowledge only went as far back as September 2021, meaning it had no awareness of recent or current affairs as standard. Today, in March 2025, when asked about its knowledge cut-off date, ChatGPT says June 2024, so roughly about 7-8 months out of date. But if you don’t ask, you don’t get – 9/10, you will get an answer that is generated directly from its own “knowledge base” for want of a better phrase. In either scenario, if I don’t like the results or I want more detail, I will refine my search query or input. For example, I frequently ask for alternatives and options when using ChatGPT, so I can compare them and make a more informed decision. Using chat interfaces like ChatGPT, we get a more conversational experience.
If you enjoy writing or chatting online, then this can be a great way to demonstrate your skills and results. And you don’t have to wait until you’re an SEO expert to begin sharing your journey, as many consultants have documented their learning progress from the early stages of their careers. You can also offer white label services to agencies or other SEOs, which means you’ll essentially be presented to clients as part of their company rather than a sub-contractor. Or to web designers, developers and other freelancers who might have clients interested in SEO, but don’t have the time or skills to offer those services. Many SEO consultants switch from working for an agency or business to a freelance career.
Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible. We optimise across search platforms; from Google to YouTube, voice assistants to AI programs such as ChatGPT. We help you get discovered and visible wherever HCPs and patients are searching. If you need something slightly different, here's a super handy list of all our services, or you can always email us. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
However, it has only been in the most recent decade that businesses have introduced it into their digital marketing strategy. It is now an essential part of digital marketing and has contributed to the success of countless businesses. You could offer your services to friends and family, small local businesses which don’t have a budget for freelancers, or non-profits and charities.
We can advise on all things SEO and support the growing visibility of your site. Choose us to create your spangling new website and we’ll apply the basic SEO fundamentals from the get-go. Just like a house needs foundations, a website needs its SEO fundamentals to keep it standing in those search results for decades to come. We’ll ensure your site will be viewed by the search engines and can be indexed by Google, so you can get ranking right from day one.
We'll review, research, analyze and select the best keywords to target to drive qualified traffic from search engines to your website. SEO Content is a powerful way to increase the visibility of your website. And our award-winning editorial team has decades of experience creating web pages that do just that. By optimising your content so its hyper relevant to you and your audience, you’ll help it to be discovered in an ever-changing search landscape. The nature of search engines is inherently about “pull marketing” – users express what they want and expect the search engine to deliver.
The latest approach to search and chatbots is one of the biggest changes we’ve seen in a long time, and it’s needed to ensure businesses appear in the new world of tech. However, by making your website more accessible, you will usually indirectly improve your website’s SEO. While Google and other search engines do not state it as a ranking factor, there is often a lot of overlap between the two. For businesses it represents a big opportunity to increase brand image and reputation, but also increase their reach, with more customers able to use their websites effectively.
