However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. You want your website to have a modern, branded feel that represents your company. For this reason, detailed or custom styling is a common feature of web design services.
The following topics will help you with the metrics to monitor and update, based on the constant changes. Next, you will learn about the types of queries and their pros and cons. Lastly, you will also learn the finer aspects of analyzing your competition and the difference between B2B vs. B2C. If you’re looking for professional help for enterprise SEO, consider our research into the best enterprise SEO companies. Since you likely have an expansive website, you must focus on making it easy to use. Users might not make it to your website, but they can see your phone number, reviews, hours of operation, and more, all from one place.
Your website isn’t the only place for SEO marketing; you can create high-quality, unique content, like an interview with an expert in your field, to encourage other sites to link to yours. When a website links to you (a backlink), it is essentially vouching for you. These backlinks can increase your domain authority, which can boost your rankings on search engines. Knowing what is SEO is crucial for any website or business looking to attract organic traffic and improve search engine visibility.
You can definitely list yourself on Google My Business and try to be listed in the Google Maps section. This is a part of SEO called “local SEO” that is especially useful for local businesses, which is a topic for another time. Next, you can see a Google Map along with business listings for different lawyers. The next section is Google’s “people also ask” section that shows other search queries related to this one, along with answers. The whole SEO game is a race to get your website’s landing pages to rank on a search engine’s first page of results for a particular search query.
It determines what sites have the most information and qualifications to report on a given topic, then prioritizes them by presenting them to searchers. Google refers to this as E-A-T or Expertise, Authoritativeness and Trustworthiness. Many SEO experts consider your meta titles, or title tags, and meta descriptions to be some of the strongest SEO signals that you can send Google. It is therefore critical that you try to include your most important keywords in your title tag. If you’re unsure what the best route is for various optimizations, consider trying one option and storing the others in a list for potential future use. Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet.
The TVING miniseries will be led by actors Kim Seon Ho and Park Gyu Young, as per MyDramaList. When you create a site with Wix, a mobile version of your site will automatically be created for you. You can find this version by toggling to the mobile icon in the editor. We recommend reviewing this mobile version to ensure that it looks the way you envisioned and that all site elements are easily findable. Specifically, look out for navigation on mobile and ensure that your site menu and buttons are clear. Alt text, or alternative text, is the small description that you give to the images on your site.
While WebFX offers monthly SEO plans, don’t expect a one-size-fits-all approach to SEO. Instead, WebFX creates a personalized strategy for every website it optimizes. WebFX uses the acronym “R-O-C-K-E-T” to describe its six-step, tech-enabled approach to creating a custom SEO roadmap for your website.
All businesses should use this type of SEO to get results for their campaign. Since you have the most control over on-page SEO factors, you should try to focus on these and get your site up to standards. Plus, many of them are free to do, so you can change them on your own. More searches are now done on mobile than desktop.3 So it’s critical that your website is as pleasant to use on mobile as on desktop. Your choice of TLD makes no difference for SEO.1 But we think .com is best for most people, as it’s the most recognizable and trusted. If you only do business in one country outside the U.S., your country code top-level domain (ccTLD), like .co.uk, is fine too.
Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. Finally, evaluating your metadata can help you get more clicks in the SERPs. Metadata is data that describes your page to Google so it can form it into a search result.
It takes time for effective SEO to catch on and it’s something you’ll have to regularly monitor. As a business depending on online sales, you can’t afford to ignore your SEO. Keep reading below to learn what SEO is and how you can use it to grow your operation. For help, see The Ultimate Guide to Measuring and Analyzing ROI On Your Content Marketing Campaign, our SEO ROI Guide or our SEO pricing guide. These are those you should be focusing on in your extensive keyword research.
This tool is perfect for brands and marketers who want to understand their visibility in AI-powered search results. As AI search becomes more important, tracking your performance in these platforms is becoming just as crucial as traditional SEO. And also on the side of content updates, figuring out what keywords I'm getting a lot of impressions for but not a lot of clicks and adding that into my pages. I have some guides on my site for this that you can check out here.
For convenience, Google will enable you to verify your GBP in a few ways, such as by email, real mail, phone, video, etc. If you want to appear in the top spots on Google Maps when people search for services you offer, you must optimize your profile the right way. Plus, it’s a great way to get more Google reviews and drive more in-store traffic, regardless of whether you’re a single-location business or managing dozens of stores. “Absolutely value in learning these things and in making a good website. I think there are lots of things that all of these chatbots and other ways to get information, they don’t replace a website, especially for local search and ecommerce. To keep things short and simple, we won’t go through those signals here.
If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche. Increase the odds of appearing in these zero-click snippets by creating high-quality content that answers the search query. Format your content to make it easy for search engine crawlers to find this answer. One way to target the People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt. Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item.
As you add images to your site, make sure that people and search engines can find and understand them. Make sure that all of your social media accounts have relevant buzzwords, a clear bio, and a link to your website. If you optimize your profile well, it will be easier for people to find your company and interact with it.
Before committing to any agency, ask if content development services are offered and, if so, how these SEO for cryptocurrency services are priced. Get a clear idea of what results might be possible—based on what the provider has done for others—as well as how long it will take for the new SEO efforts to start gaining traction. Based on the reviews, it appears that SmartSites is a well-liked company that improves SEO for many businesses. However, there are a few negative reviews that specifically call out SmartSites for offering refunds after poor performance in exchange for no bad press. Run a Google search for “national SEO services” to see what ranks at the top (after the advertisements).
Our SEO tutorial will help you understand all of it from keyword research to link building, off-page SEO to sitemaps. So start learning with our SEO tutorial and make sure that your website stands out in the sea of millions of others and get moving on your SEO strategy. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. As a result, SEO has changed from optimizing fixed criteria to working toward optimal user experience. Smart SEOs understand that they have to go beyond backlinks and content. They have to understand the needs of searchers in the context of a keyword.
With SEO, you increase the visibility of your website for searches related to your content. SEO audits, whether completed in-house or externally with an agency, are often worth it. For businesses new to SEO, search engine optimization audits can provide a baseline for what needs fixed now vs. later to improve organic traffic. This beginner-friendly program dives deep into actionable SEO strategies, teaching you to optimize content, improve search rankings, and drive organic traffic.
Additionally, consider these SEO tips which can help you learn how to make the necessary changes to your pages in order to give them the best chance at ranking for your desired keywords. We've also rounded some of our top SEO trends that anyone looking to optimize their site for Google should get on board with. This happens when another platform has noticed you and has decided that your site can add value to their content. They therefore link to your page as a way to help their own readers or users.
It’s a signpost for the future of social media, search, and how brands craft content in an evolving digital landscape. The impact it will have is yet to be seen, but the potential is clear. Almost half of all searches online now have local intent, which makes local SEO even more crucial to master.
They are crypto SEO agency text-based, which means they have smaller file sizes, which can boost loading times significantly and improve the performance of websites. It is worth mentioning that SVGs are inherently scalable, meaning they can be zoomed in or out without losing any detail. This feature is particularly beneficial for users with visual impairments who might need to increase the size of the images on a webpage. The high-quality, sharp images ensure that even larger sizes remain clear and readable. Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world. If you’re a business owner wondering “SEO vs Ads, which is best for me?
Writing blogs, whether short-form or long-form, is a brilliant content type to use and add to your website as you can write about anything relating to your business. For example, if someone searches how to draw something, then they would expect either a video, or a detailed article with lots and lots of images and guidance on. On the whole though, most SMEs should do very well if their SEO campaign is well organised and managed by the right people. ➡ All the while our SEO experts will continue to measure how your SEO campaign is performing, to see where it can be improved upon. This is another relatively uncommon pricing structure, in which an SEO company might charge a flat fee to get so many conversions and / or leads to your website in a month.
Entry is at the discretion of the centre, in accordance with the Equality Act 2010 and Northern Ireland equality law. However, learners should be aged 16 or above to undertake this qualification. We’ll align with your values, platforms and strategies – become a true extension of your business.
And there are a wide range of courses and certifications available, but the qualify and value will vary widely. Do your research before paying for any courses, or look for those offered by recognised bodies (e.g. the Google Data Analytics Certificate, for example). If you’re starting from scratch, the key areas are to gain knowledge, prove your skills, and find your first clients. Many Search Engine Optimisation (SEO) specialists are able to expand their freelance career enough to build agency businesses. And some have gone from working at their kitchen table to an exit worth millions of pounds. But even if you don’t reach those heights, SEO can provide a good income from fulfilling work as you solve problems and help other businesses overcome issues.
Find out how we worked with HM Maintenance, launching targeted ad campaigns on Google and Bing to capture high-intent searches for their services across Scotland. Find out how we worked with Cramlington Family Funerals, enhancing their existing marketing efforts and introducing new, highly targeted ad campaigns to boost visibility and drive leads. Find out how we worked with Llanharan Concrete to boost their online presence and generate leads, implementing Google & Bing ads – targeting ready-to-buy customers within a 25-mile radius. With more leads than ever, it’s proof of how powerful the right marketing strategy can be. Additionally, when creating content, make sure your pages are structured with the consumer in mind.
It also seems like a possible endgame for OpenAI, meaning they would become the champions of search, and the whole question of AI vs SEO would be irrelevant. My only reason for opposing this view is OpenAI’s relationship with Microsoft and the impact this would have on Bing and that side of the business. However, I made a prediction that AGI will happen and this will solve the real-time dilemma. Not only could this mean that an AGI ChatGPT replaces Google with its ability to crawl the web, index data, and update its knowledge base continuously, but it would also mean the real death of SEO. With generative AI, it’s now also going to be important to optimise the content of image, video and audio media to ensure discoverability. If so, this would potentially address the limitations of current LLMs like ChatGPT when it comes to real-time data.
Also worth a mention is Google’s Magi project, which is their long-term plan to integrate AI into search, a project which is still unfolding. A simple Google search will also show around 90,000 to 100,000 results indexed for the terms “SEO is dead” and “Death of SEO”, with around 3,500 of these within the past year alone. At Search4Local, we believe that smaller companies deserve to be noticed online with affordable and effective SEO packages. We’re a Bristol-based PR agency with regional, national and international reach. As we navigate this new landscape, the digital PR professionals who adapt the quickest will be best placed to shape their clients’ narratives in the age of AI.
SEO (Search Engine Optimisation) helps your business get found online by ranking higher on Google, Bing, and other search engines. Whether someone hears about you on the radio, sees a flyer, or gets a referral, their next step is usually searching for your website. Running a business is demanding enough without having to worry about your Google rankings. If you’re frustrated by competitors outranking you, struggling to attract website visitors, or unsure where to start with search engine optimisation (SEO), we’re here to help. By focussing part of your attention on local SEO, you can capitalise on regional searches and capture local consumers. A local web presence also helps you to rise up the search engine results rankings for location-specific search terms.
A featured snippet is a short section of text that appears at the top of Google’s results page. The idea is that the featured snippet attempts to answer a user’s question, so they don’t have to trawl through web pages for a solution. For more than two decades, we've been dedicated to successfully delivering, supporting and growing significant digital projects for high-profile organisations throughout the UK, Ireland and North America.
In some ways, this isn’t so different from a search engine, but instead of getting 10 blue links, we usually see a single response or multiple options that directly address the user’s input (prompt). In the example above, I actually got three results and then a map appeared as well. If we’re not happy with the first 10 results, we move on to the next page. The reality is that SEO is not dead, but it will continue to evolve like it always has done. Whatever name it goes by (SEO, AO, AIO, or AISEO), understanding people, data, algorithms, and platforms will continue to be an important skill and a fundamental ingredient to search. Putting people first is obviously the right approach, but that also means understanding a complex array of factors, including user behaviour, market sentiment, and competitive positioning.
The first thing you’ll want to monitor as part of your SEO performance is which position your website appears as in the SERPs (Search Engine Result Pages) for relevant search queries. Internal links are essential as they allow users to navigate your website easily. You can also claim your business on Google Maps, allowing your website to show in results when someone searches on a map using terms such as ‘hairdressers near me’.
By incorporating GEO into your strategy, you’re not just optimising for search engines; you’re optimising for the future of information retrieval. We support brands across the globe with professional services including search engine optimisation, pay per click, social media & paid socials, digital PR & UXO/CRO. SEO is more than just a tool to increase website traffic—it’s a comprehensive strategy that enhances visibility, builds trust, and drives long-term business growth. By prioritising SEO, you’re ensuring that your website serves as an effective and reliable resource for your audience, setting your business up for success in the digital landscape. Without SEO, your website risks being overshadowed by competitors who invest in their online presence.
SEO stands for search engine optimisation, which is the process of adapting and altering your website to make it more findable on search engines such as Google. Online networking is incredibly useful, and there are various lists of SEO professionals to follow on social media, or chats to take part in. Building good relationships is key, as this may help you get access to more selective and private groups. Don’t spam or annoy people, but wait for the right opportunity to ask a relevant question or offer something genuinely helpful.
You should also be interested or passionate enough to develop a good working knowledge of SEO and general digital marketing. You may often be required to work alongside specialists in content, social media or paid advertising, so it’s very useful to understand how each discipline can help each other. Our team has a solid knowledge of all three pillars of SEO (technical, content and off-site), as well as local SEO. Through working collaboratively with our clients, we deliver optimal results with a strong ROI. We’re passionate about organic search, constantly testing, tracking and staying ahead of industry trends and algorithm changes to unlock the future potential of organic search.
We have the ability to ask follow-up questions, see shopping results based on the results of previous dialogues, and have media presented in a variety of different formats. As impressive as the answers are from LLMs like ChatGPT, they are not based on up-to-date knowledge. For a slightly more detailed version, ChatGPT is essentially trained using massive amounts of text data and is taught to anticipate subsequent word sequences in a given situation. The text generation is driven by the patterns they’ve picked up while being trained, rather than scouring the internet or indexing web pages. These hallucinations can seem so convincing that many users simply believe them to be true.
Helping you take action and champion a digital world that is inclusive for all. Written transcripts of audio and video-based content are very important when it comes to improving web accessibility. Webmasters should consider how clear and legible text is to read for all users. This includes a number of different factors such as font type, font size and font colours. Additionally, the average reading age of the text should be around nine years old, this makes information available to individuals with learning or reading disabilities. Screen reader accessibility and assistive technology software will allow users with visual impairments to navigate the page easily.
At MRS, our dedicated experts pride themselves on delivering quality and effective work to each and every client. But don’t just take our word for it, see what industry judges had to say about our award-winning SEO campaigns. Not all businesses are national, if you sell globally, then international SEO is for you.
The team at Screaming Frog has been part of my extended marketing team, both at moo.com and now DogBuddy. They’re my go-to SEO agency - helping me achieve remarkable results from organic search in two very different industry sectors. It can take up to two years to rank for a tough keyword, so you’ll simply need to remain patient and persistent.
If your content can now rank in SERPs, Instagram becomes more than just a scroll-based platform, it becomes a genuine driver of organic reach. Steve and his team offer a passionate and focussed approach to marketing your business. I have no doubt they will improve your website presence and add value to your business when you engage with their services. Iconic Digital has developed our website and been our digital marketing partner for over 3 years. We’ve had amazing growth in our Google rankings through their SEO campaign.
Ultimately, both are about increasing content visibility and to achieve this, high-quality content is absolutely essential. As AI-powered search becomes more and more prevalent, businesses need to adapt their strategies to stay ahead of the game. Reputable, Sustainable & Ethical SEO Services that are geared towards driving website & brand organic growth. We offer out of the box, unconventional SEO that’s geared to results, not empty promises. While SEO still deserves a place in your marketing strategy, it should no longer be the cornerstone of your entire approach.
This post takes a simple look at how search engines work and takes you through some easy ways to improve the discoverability of your journal with SEO. How do you make sure the right people, find the right articles at the right time? Once we understand your business, what you want to achieve and how competitive your industry is we can then determine the level of investment required to ensure you meet your goals. We undertake SEO work on your website so it appears higher on Google for search terms your potential customers are performing. Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
At the time of writing this article originally on 26th October 2023, ChatGPT’s knowledge only went as far back as September 2021, meaning it had no awareness of recent or current affairs as standard. Today, in March 2025, when asked about its knowledge cut-off date, ChatGPT says June 2024, so roughly about 7-8 months out of date. But if you don’t ask, you don’t get – 9/10, you will get an answer that is generated directly from its own “knowledge base” for want of a better phrase. In either scenario, if I don’t like the results or I want more detail, I will refine my search query or input. For example, I frequently ask for alternatives and options when using ChatGPT, so I can compare them and make a more informed decision. Using chat interfaces like ChatGPT, we get a more conversational experience.
If you enjoy writing or chatting online, then this can be a great way to demonstrate your skills and results. And you don’t have to wait until you’re an SEO expert to begin sharing your journey, as many consultants have documented their learning progress from the early stages of their careers. You can also offer white label services to agencies or other SEOs, which means you’ll essentially be presented to clients as part of their company rather than a sub-contractor. Or to web designers, developers and other freelancers who might have clients interested in SEO, but don’t have the time or skills to offer those services. Many SEO consultants switch from working for an agency or business to a freelance career.
Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible. We optimise across search platforms; from Google to YouTube, voice assistants to AI programs such as ChatGPT. We help you get discovered and visible wherever HCPs and patients are searching. If you need something slightly different, here's a super handy list of all our services, or you can always email us. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
However, it has only been in the most recent decade that businesses have introduced it into their digital marketing strategy. It is now an essential part of digital marketing and has contributed to the success of countless businesses. You could offer your services to friends and family, small local businesses which don’t have a budget for freelancers, or non-profits and charities.
We can advise on all things SEO and support the growing visibility of your site. Choose us to create your spangling new website and we’ll apply the basic SEO fundamentals from the get-go. Just like a house needs foundations, a website needs its SEO fundamentals to keep it standing in those search results for decades to come. We’ll ensure your site will be viewed by the search engines and can be indexed by Google, so you can get ranking right from day one.
We'll review, research, analyze and select the best keywords to target to drive qualified traffic from search engines to your website. SEO Content is a powerful way to increase the visibility of your website. And our award-winning editorial team has decades of experience creating web pages that do just that. By optimising your content so its hyper relevant to you and your audience, you’ll help it to be discovered in an ever-changing search landscape. The nature of search engines is inherently about “pull marketing” – users express what they want and expect the search engine to deliver.
The latest approach to search and chatbots is one of the biggest changes we’ve seen in a long time, and it’s needed to ensure businesses appear in the new world of tech. However, by making your website more accessible, you will usually indirectly improve your website’s SEO. While Google and other search engines do not state it as a ranking factor, there is often a lot of overlap between the two. For businesses it represents a big opportunity to increase brand image and reputation, but also increase their reach, with more customers able to use their websites effectively.
